Case

Tacoma Thunderhawks

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A case study describing the process and the result

Case Info

Description

The creation of the Tacoma Thunderhawks brand for a fictional Major League Baseball team was an exercise in demonstrating branding, design, and marketing expertise. The goal was to create a professional, unique identity for the team, using a clear design system and marketing assets that would appeal to baseball fans, resonate with the team’s location in Tacoma, Washington, and ensure brand consistency across all touchpoints. By crafting this brand from the ground up, I was able to stretch my marketing and design muscles while displaying a strong understanding of how to build an identity that connects with an audience. Below is a breakdown of how I approached this project and why each step was critical in showing my branding capabilities.

Deliverables

Detailed Logo Guidelines: Outlining the proper usage of the primary and secondary logos, including clear space and size requirements to maintain the integrity of the design.

Merchandise Mockups: Creating merchandise mockups allowed me to show how the branding would live on various touchpoints. From caps and jerseys to foam fingers and water bottles, I demonstrated how the Tacoma Thunderhawks’ identity could be translated into tangible fan gear. This step highlights my ability to think about branding in a real-world context, ensuring the brand resonates with fans on game day and beyond.

Stadium and Promotional Designs: Incorporating the brand into stadium signage and promotional materials was an essential aspect of showing the team’s presence both in and outside the ballpark. I designed: Banners and billboards that prominently feature the team’s colors, logo, and taglines like "Unleash the Thunder." Social media templates and flyers that maintain the brand’s consistency across digital and print media, ensuring the team’s visual identity stays strong across all fan communication.